Seriously... Put it in 2x
(I explained everything in here)
Everything you need to turn signups into deposits. Ready to launch.
The 3 reasons you are not making way more money through emails
That means a lot of your traders are not even seeing what you send them.
The promotions tab is one step away from invisible. If your emails land there instead of the primary inbox, most people will never open them.
Less people seeing your emails = less deposits. Simple as that.
Go through the last few emails you sent.
Do they talk directly to the trader like you actually want to help them? Or do they read like a corporate announcement that nobody asked for?
This costs you more than you think. The people reading these are real humans. If you're not helping them, they stop trusting you.
Less trust = less deposits.
This is happening because you are sending the same email to everyone.
Someone who just signed up should not get the same email as someone who has been trading with you for 6 months. A person who hasn't verified yet shouldn't be getting promotional campaigns. But right now, they are.
There are specific customer flows that can tie down to the exact individual. How long they've been trading, their deposits, country, region, trading pair.
The more targeted the message, the more money it makes.
Right after someone signs up, they haven't verified yet. These emails are designed to get them to complete KYC so they can actually start using the platform.
Send: 24 hours after sign-up if KYC not completed
Subject: your fidelis account is 90 percent done
Preview text: One step left. Here's why finishing today is worth it.
[First name],
You're one step away from a live trading account.
The KYC process — uploading your ID and proof of address — is the only thing standing between you and a funded, active Fidelis account. Most traders complete it in under three minutes. The document check runs fast, and verification is confirmed by email as soon as it clears.
The reason this step exists isn't bureaucracy. Under FSA and FSC regulation, the identity verification step is what activates the full suite of account protections: fund segregation, negative balance protection, regulated withdrawal processing. Without verification, those protections can't be formally applied to your account.
In plain terms: completing your KYC is how Fidelis confirms your money belongs to you, and keeps it accessible only to you.
You're already on the platform. Your account is already created. The next step takes three minutes.
Talk soon,
Rajesh / Fidelis Capital Markets
Send: Day 3 if still unverified
Subject: why fidelis asks for your id (the real reason)
Preview text: It's not compliance for its own sake. Here's what it protects.
[First name],
You've probably seen the KYC requirement before — most platforms ask for it.
But most platforms don't explain what it actually does for you. Under FSA Saint Vincent and FSC Mauritius regulation, the identity verification step is what triggers the full suite of account protections: fund segregation, negative balance protection, regulated dispute resolution. Without verification, those protections can't be formally applied to your account.
In practical terms: an unverified account can hold a balance, but cannot process withdrawals. That means the moment you deposit without verifying first, your ability to move money out is frozen until the KYC check clears.
The document process is straightforward — a government-issued ID and a utility bill or bank statement dated within the last three months. Upload both through the client portal. Verification typically completes within hours.
Talk soon,
Rajesh / Fidelis Capital Markets
Send: Day 7 if still unverified
Subject: what verified fidelis traders did this week
Preview text: While your account sits unverified, the market keeps moving.
[First name],
This week, verified Fidelis traders were running positions on gold, EUR/USD, and USD/JPY.
Some were on ECN Classic accounts — 0.5 pip raw spreads, direct tier-1 bank liquidity, no dealing desk between them and the price. Others were running Expert Advisors on MT4 with leverage at 1:200, letting automated strategies work overnight. A few were using PAMM accounts, allocating capital to a verified manager while they focused on their own research.
Your account is set up. The platforms are ready — MT4 and MT5, desktop and mobile. The instruments are available — 62 currency pairs, gold, silver, indices, crypto. The only thing you don't have yet is access to any of it, because the verification step is still pending.
Three minutes to complete. Hours to verify. Then your account is live and your markets are open.
Finish your KYC and start trading
Talk soon,
Rajesh / Fidelis Capital Markets
Now that they're verified, it's time to actually onboard them. These emails walk them through the platform, build trust, and get them to make their first deposit.
Send: Immediately after verification
Subject: welcome to fidelis, here's what's next
Preview text: Eight emails. Everything you need to trade with confidence.
[First name],
Your Fidelis Capital Markets account is verified and ready.
Before you make your first deposit, we want to walk you through exactly what this broker offers — the accounts, the platforms, the tools, and the thinking behind why Fidelis has been operating since 2011 without a dealing desk between you and the market.
Over the next few days, you'll get one email covering everything from choosing the right account for your trading style, to the platforms available on desktop and mobile, to how other traders are using Fidelis to stay active in fast-moving markets.
You don't need to do anything right now. Just read when each one lands.
Talk soon,
Rajesh / Fidelis Capital Markets
Send: 4 hours after Email 1
Subject: why fidelis has been running since 2011
Preview text: Most brokers are built for the broker. This one was built differently.
[First name],
Most forex brokers are built to profit from your trades.
They widen spreads when volatility spikes. They sit on the other side of your position through a dealing desk. They call it "competitive pricing" and bury the real cost in fine print. Fidelis Capital Markets was founded in 2011 with a different model — genuine STP execution, where your order goes directly to tier-1 bank liquidity without a middleman taking the other side.
That's not a marketing line. It means when you trade EUR/USD at 0.0 pips on an ECN account, the spread you see is the spread you get. No requotes. No manipulation. No dealing desk with an interest in your losses.
Fifteen years of operation and multiple industry awards later — Best ECN Broker, Best ECN/STP Broker, Fastest Growing Online Forex Broker — that model is still the same.
See how STP execution works for your account
Talk soon,
Rajesh / Fidelis Capital Markets
Send: Day 2, morning
Subject: which fidelis account fits how you trade
Preview text: Six account types. One question to find yours.
[First name],
Quick question before you fund: how often do you plan to trade?
Fidelis offers six account types, and the difference between them comes down to cost structure — not features. All of them support Expert Advisors, Islamic (swap-free) options, hedging, and scalping.
The Mini / Rookie starts at just $10. Spreads around 2.1-2.6 pips on EUR/USD, no commission, leverage up to 1:400. It's built for traders who want to start live without risking size while they calibrate their approach. The Standard starts at $1,000 with tighter spreads around 1.7-1.8 pips. The VIP starts at $25,000 and brings spreads down to 0.9 pips.
For higher-frequency traders, the ECN Classic is where the math changes. Starting at $1,000, raw spreads from 0.5 pips, $10 commission per standard lot. Here's the comparison: a 1-lot EUR/USD trade on Standard at 1.8 pips costs $18. The same trade on ECN Classic at 0.5 pips plus $10 commission costs $15. At 50 lots per month, that difference is $150 saved. The ECN Gold takes this further — from $25,000, spreads from 0.5 pips, commission at $7.50 per lot.
All accounts support PAMM for those who prefer managed portfolios.
Talk soon,
Rajesh / Fidelis Capital Markets
Send: Day 2, afternoon
Subject: mt4 or mt5 — which one to start with
Preview text: Both are on your account. Here's what each one is actually for.
[First name],
Your Fidelis account gives you access to two platforms, and both are worth understanding before you open your first position.
MetaTrader 4 is where most traders live. It's the industry standard for a reason — stable, fast, and supported by thousands of custom indicators and Expert Advisors built over two decades. If you run automated strategies or just want the most reliable desktop execution environment available, MT4 is where to start. Desktop, mobile (iOS and Android), and iMac versions are all included with your account.
MetaTrader 5 adds a few things MT4 doesn't have: more timeframes, more pending order types, and direct market access on ECN accounts. If you're trading indices and commodities alongside forex pairs, MT5 gives you more flexibility across the 62 currency pairs, metals, and CFD instruments available on your account.
Both platforms support hedging and scalping across all account types. Both run Expert Advisors. The choice isn't which one is better — it's which one fits how you trade.
Talk soon,
Rajesh / Fidelis Capital Markets
Send: Day 3, morning
Subject: the tools fidelis gives you before markets open
Preview text: One setup most traders never use. It's already on your account.
[First name],
There's a version of trading where you sit down each morning with no idea what's moving and why.
Then there's the version where you've already reviewed the week's economic events, know which pairs are in play, and have an automated strategy running alongside your own positions — because you set it up the night before.
Your Fidelis account supports Expert Advisors across both MT4 and MT5. That means if you've built or purchased an automated strategy, you can attach it to your live account and let it run — even when you're away from the screen. The EA runs on your broker's infrastructure, not your laptop, which means it executes whether you're watching or not.
PAMM accounts are also available if you'd prefer to allocate a portion of your capital to a verified money manager. You set the amount. You track the performance. You can exit when you choose.
Beyond automation, your account gives you access to 62 currency pairs, gold, silver, indices, and crypto markets — across accounts that range from $10 to institutional ECN conditions.
Talk soon,
Rajesh / Fidelis Capital Markets
Send: Day 3, afternoon
Subject: what 15 years of operating tells you about a broker
Preview text: Awards from 2013, 2014, and 2016. Here's what each one means.
[First name],
Awards don't mean much on their own.
But when a broker wins Best ECN Broker in 2013, Best Forex ECN/STP Broker in 2014, and Fastest Growing Online Forex Broker in 2016 — across three separate years, from independent industry bodies — that's a pattern worth understanding.
ECN/STP recognition is specifically about execution architecture. It means an external body audited how Fidelis routes orders and confirmed there's no dealing desk in between you and the market. Fastest Growing recognizes broker momentum measured by new accounts, volume, and trader retention — you don't grow fastest by running a bad execution environment.
Fidelis has been operating since 2011 — 15 years. That's not a coincidence. Brokers with poor execution, withdrawal problems, or hidden fees don't reach 15 years of continuous operation. The traders who stay are the ones who found an environment that didn't cost them money they didn't need to lose.
When you trade with Fidelis on an ECN account, your order goes to tier-1 bank liquidity. No requotes. No dealing desk. That's the architecture behind those awards.
Start trading on the same infrastructure
Talk soon,
Rajesh / Fidelis Capital Markets
Send: Day 4, morning
Subject: what happens when something goes wrong at 2am
Preview text: The answer to this question tells you everything about your broker
[First name],
Imagine this: it's 2am, the Asian session is open, you have a position running, and something isn't right.
A withdrawal isn't processing. The platform shows a balance you don't recognize. You need someone who knows what they're doing, right now.
What happens next depends entirely on who you're trading with.
Fidelis Capital Markets has 24/5 support available across live chat and email. The support infrastructure is staffed for traders in multiple time zones — because the problems that come up at 2am in one region are peak hours in another.
Beyond support, the structural protection matters. Your funds are held in segregated bank accounts, separate from Fidelis operating capital. A company event doesn't touch your balance. Negative balance protection means you cannot lose more than what's in your account, regardless of what the market does overnight.
Fidelis operates under FSA regulation in Saint Vincent and the Grenadines (License No. 24163 IBC 2017) and holds an FSC Mauritius Investment Dealer License (GB19024708). That regulatory framework is not paperwork — it is the formal basis on which your funds are segregated and your withdrawals are processed in sequence.
This is what regulation looks like when it's doing its job.
View Fidelis regulatory details
Talk soon,
Rajesh / Fidelis Capital Markets
Send: Day 5, morning
Subject: the one thing keeping most traders from starting
Preview text: It's not skill. It's not timing. It's a number in your head.
[First name],
The most common reason traders don't fund their account isn't knowledge.
It's a number in their head — some idea of what the "right" amount to start with looks like, and a quiet uncertainty about whether whatever they put in will be enough.
Here's what that number actually looks like at Fidelis Capital Markets. The Mini / Rookie account starts at $10. That's not a demo — it's a live account, on live markets, with real positions, real spreads, and real execution. Leverage up to 1:400 means you can trade meaningful size without committing institutional capital. The Standard account starts at $1,000 for tighter spreads. The ECN Classic starts at $1,000 with raw spreads from 0.5 pips and commission that makes sense at volume.
None of these require you to be ready to trade full-time. They require you to start.
Every trader who has a funded account at Fidelis right now placed a first deposit. Some started at $10. The skill came after the start — not before it.
Islamic (swap-free) accounts are available across every account type. PAMM accounts are open if you want a managed option. Seven account currencies are supported: USD, EUR, GBP, CHF, JPY, PLN, AUD.
Talk soon,
Rajesh / Fidelis Capital Markets
This is where most brokerages completely drop the ball. They get the trader signed up, verified, onboarded... and then go silent. No value, no updates, nothing. It's the equivalent of going on a great first date, getting her number, and then ghosting her. And wondering why nothing happened.
This is where you start making your emails addicting. You give traders real value on a consistent basis so they keep choosing your platform over every other option. The 3 campaigns below are designed to do exactly that.